Tested in the real world.
Pulse has driven measurable fundraising lift in live, statistically significant tests. Same creative, same timing, better targeting.
More donors. more revenue.
In a blind A/B prospect mail test with identical creative, timing, and execution, Pulse-modeled audiences outperformed the control on every dimension.
2.1× more likely to donate
Pulse-modeled prospects converted at more than double the rate of the holdout control. That’s a ~2.1× lift in response likelihood from the same prospect pool, with no change to creative or volume.
188–200% more revenue
Total revenue rose by roughly 188–200% over the control group. The same volume raised an additional ~$4,038 for every 10,000 pieces mailed, purely from smarter prioritization.
>99.9% confidence
The head-to-head result was statistically significant at p < 0.001, better than 99.9% confidence that the lift came from Pulse’s selection logic, not chance.
Same creative & timing
Identical messaging, design, send schedule, and mail volume across both groups. The only variable was which lapsed and affiliate donors Pulse prioritized, isolating targeting as the driver.
In a blind A/B direct-mail test, Pulse-modeled audiences generated nearly 3× more revenue from the same mail volume.
Bigger gifts. broader lift.
Across national-scale mail testing, Pulse didn't just find more donors. It found more valuable ones.
4–5× higher average gifts
In national-scale mail testing, Pulse-modeled audiences gave roughly four to five times the average gift of control audiences, surfacing donors with materially greater giving capacity.
Revenue more than doubled
In one head-to-head test, Pulse-modeled selection more than doubled total revenue against the control. Same file, same mail program, smarter prioritization.
Higher-value donors surfaced
Pulse consistently concentrated revenue in its highest-scored segments, pulling forward the major and mid-major prospects already hiding in the file.
Efficiency, no creative change
Revenue efficiency improved with no change to creative or messaging. The same spend reached a smarter mix of donors and raised more per piece mailed.
Same spend. more return.
Revenue doesn’t spread evenly across a housefile. It concentrates. A small share of mail volume drives most of the return, while a long tail contributes very little. Pulse pinpoints that low-value tail so you can suppress it and reinvest the same budget into the audiences that actually perform.
~Half of revenue
The top quarter of a housefile typically drives roughly half of all mail revenue. A handful of high-value segments carry the program.
~25% of volume
Around a quarter of housefile mail consistently generates only a small fraction of revenue. That’s the suppressible tail Pulse flags first.
+33% program revenue
Suppress that low-value tail, reinvest the savings into higher-performing audiences, and housefile program revenue can rise by about a third on the same budget.
Same budget, reallocated by Pulse — roughly a third more housefile revenue from the audiences that actually perform.
Pulse lifts both response likelihood and donor value.
Those are the two primary drivers of fundraising revenue, and Pulse improves them at the same time, from the same donor file.
Figures reflect outcomes from specific, controlled tests and are not a guarantee of future performance. Results vary by file, program, and execution.